Our Story

Who We Are

Beauty Industry Group (BIG) is a global market leader in human hair extensions and a leader in innovation and best-in-class sourcing and ethical standards. We champion self-expression and stand at the forefront of the industry with innovative hair solutions designed to enhance beauty, ignite creativity, and foster confidence. We empower both our stylists and consumers by offering a wide range of professional-grade products, ensuring that each individual experiences a profound sense of empowerment, whether at a salon or in the comfort of their home. 

For us, this transcends mere cosmetic enhancements; it's a commitment to embracing a unique and unapologetic expression of self that not only captivates but also inspires.


Our vision is to inspire and create innovative hair solutions that bring beauty and confidence to the world


Our mission is to create high-quality ethically-sourced hair solutions that enhance your inherent beauty so you can be your most empowered self


BIG locations around the world