Our Expertise in Hair Extensions

As a leader in the industry, BIG is committed to continuous innovation across multiple facets of the business:

Ethical & Sustainable Sourcing

At BIG we are committed to upholding human rights throughout our supply chain, consistently exploring, and implementing creative solutions. In our dedication to ethical sourcing, we’ve introduced traceable hair extension tracking data to ensure the sustainability of our products. We are actively reducing the environmental impact of operations by increasing eco-friendly packaging and integrating more sustainability solutions across our value chain. BIG has also signed on to the United Nations Global Compact Pledge, ensuring our commitment to upholding ethical standards throughout our entire value chain.

Quality Driven

Our experienced quality assurance team upholds high industry standards through strict controls. To ensure quality, safety, and efficacy, we adhere to U.S. and global regulatory guidelines, conducting regular inspections throughout our supply chain. We encourage our suppliers to excel beyond the guidelines outlined in our Supplier Code of Conduct, ensuring they consistently meet the most stringent quality standards.

Stylist-first Solutions

We believe engaging in targeted professional development events and certifications empowers stylists to optimize their proficiency in meeting clients’ hair extension expectations. In 2019, BIG partnered with a leading cosmetology institution to launch a hair extension curriculum, addressing a historical gap in standard cosmetology education. This initiative offers stylists hands-on experience using our hair extensions. Today, our family of brands hosts nationwide events, offering comprehensive training and certification for proper hair extension installation both online and in-person.

Customer-Centric Innovation

BIG offers exceptional service by offering a premium, dependable, and inventive experience. Recognizing the personal and potentially emotional nature of our products, we approach every interaction with kindness. To better serve customers, our family of brands provides customers with the most innovative products and services in the hair extensions category. In 2022, we made substantial investments in prescriptive and predictive analytics and business intelligence, reinforcing our commitment to understanding and meeting our customers’ evolving needs.