Corporate responsibility has been a cornerstone of BIG since its founding, and this extends to how we interact with society and the environment. As we continue to grow, our reach and impact have expanded, but our focus on empowering confidence remains a focal point of our success. 

We have increased our focus on elevating the importance of corporate social responsibility. BIG has taken great strides in recent years to proactively understand and disclose our corporate sustainability impacts. 

BIG contributes to Matter of Trust, an ecological charity addressing water pollution. Matter of Trust collects unused hair products to create mats for cleaning oil spills and polluted water, diverting fibers from the waste stream. In 2022, BIG donated over 102 pounds of hair valued at nearly $100,000 to support Matter of Trust's environmental initiatives.