True Beauty: The Art of Self-Expression

We believe true beauty is about being you and embracing who you are. That’s why we approach
the beauty industry in a BIG way with world leading brands and products created to enhance
your natural beauty, inspire your creativity, and bolster your confidence.

We are committed to continuously learn, improve, and progress.
PASSION FOR EXCELLENCE
We approach every situation with authenticity and integrity.
AUTHENTEGRITY
We believe everyone has something unique to bring to the table.
CONTRIBUTION
We encourage each and everyone to embrace their true beauty.
BEAUTY
We ensure profitability and growth as we attentively work with just the right amount of resources.
STEWARDSHIP
We work to improve the lives of everyone we interact with.
RELATIONSHIP-CENTRIC

THE BIG IDEA

Our story begins with one man, a big idea, and his wife’s desire for long, beautiful hair. From there Logan Woolley
partnered with Derrick Porter to build Beauty Industry Group from the ground up. Now as leaders in the hair extension and lash enhancement
business, Beauty Industry Group embraces BIG ideas to increase opportunities and deliver true beauty to the world.

READ MORE ABOUT BIG’S FOUNDERS

BIG CEO - NO PUN INTENDED

Derrick Porter, CEO, was first introduced to Beauty Industry Group (BIG) in 2006 when meeting its founder, Logan Woolley. Logan was a customer of Porter Brown Distribution, a 3rd party logistics company that Derrick had started with his father several years earlier. Derrick quickly realized that for him, the beauty space promised a new and exciting frontier where business was more easily scalable and he could focus on building a brand rather than running a service business. And so the decision was made to leave the world of warehousing and embark into the unknown. Porter and Woolley would spend the next ten years together growing BIG into an impressive company, housing many successful beauty brands, and employing hundreds of people.

In the early years and while seeking to grow BIG, the two tried everything from selling used cars, to importing dog bowls, electric scooters, and fine art, to starting businesses in the jewelry and construction work-gear space. Ultimately however, beauty won out and the two businessmen began to focus solely on professional beauty products. “As a kid, I never dreamed I’d end up in the beauty industry,” admits Derrick, as he reflects on his journey with BIG. “Beauty products such as human hair, eyelashes, nail products...these were products I had never thought twice about until I saw Logan’s business. Thankfully he made room for me and now I can’t imagine life without it.”

Over the last ten years, Porter has spent countless hours growing the company, sourcing products, developing overseas partnerships, and building out the BIG team across the country. The journey has resulted in more than 1,000 nights being spent in more than thirty countries around the globe and today, more than 100,000 people using BIG products every year.

Only someone who devoted more than a decade running what started as a small, niche company could appreciate the growth as much as Derrick. He recalls fondly the early days when hours would go by without the phone ringing, spending nights in the dingiest of hotels (even once in the back of a truck just south of Las Vegas), being robbed in Italy, negotiating deals in South America using Google Translate as the intermediary, and even witnessing first-handed an arms deal in El Salvador.

When asked what has brought the most satisfaction he quickly responded “Our team”. He further elaborated: “Business demands that processes improve. But, if administered properly, it also allows people to improve, to grow, to become better, not only in their professional life but also in their personal life. Some of the greatest satisfaction I have felt is watching our team members do just that”.

Today, BIG owns multiple brands in the professional hair extension space, as well as companies in the cosmetic and e-commerce world. Tomorrow? Derrick’s intention is to be exactly that, only bigger and stronger. “The first ten years were spent building the infrastructure, the foundation...the next ten years I hope to spend going vertical, growing via acquisition, investing in our people and businesses, and continuing to create a premier place to work and be a part of in the professional beauty industry” says Porter.

OUR LEADERS

DERRICK PORTER

CEO

DARIN JACOBS

CFO

TONY TIBBITTS

COO

Alexandra Cristin is no amateur to the beauty business. She built her hair empire after a career as a plus-size model and television personality. She noticed a lack of available and affordable products in the industry and sought to shake up the world of hair extensions with her famous seamless extensions. After finding much success, Alexandra stays connected to the community through her non-profit mentorship program Glam Girls and continues to make a difference in the lives of her clients proving that confidence is truly seamless!

Alexandra Cristin

Glam Seamless

NATE KERR

VP of Operations

TARA HAYNIE

Group VP - DTC Brands

BRANDON HUTCHINS

Group VP - Professional Brands

RICHARD SCHOONOVER

Chief Strategy Officer, Founder & President of International Designs Corporation

MICHAELINE DEJORIA HEYDARI

Vice President of John Paul Mitchell Systems

LOGAN WOOLEY

BIG Founder

Shelley Goodstein is the Queen and Founder of Hidden Crown Hair Extensions, mother of 3, model, author, and entrepreneur. Shelley has taken her experience in the modeling and beauty industry and infused her knowledge into Hidden Crown, providing customers with high-quality hair extensions that bring out confidence in others without damaging their hair.

Shelley Goodstein

Hidden Crown

DREW JOHNSON

Member, Board of Directors, Co-Founder & Managing Partner at Gauge Capital

Penelope Chesire, Managing Director at Beauty Works UK, runs the leading luxury hair extension brand in the UK with style and charisma. As a business woman and entrepreneur with over ten years in the industry, Penelope has effectively led Beauty Works to become a multi award-winning brand of luxury hair hosted in over 2500 salons and retail shops throughout the United Kingdom. Beauty, style, and quality make Beauty Works hair extensions in high demand!

Penelope Chesire

Beauty Works UK

JOHN GOLLIHER

Independent Member, Board of Directors, retired Director at Sally Beauty Holding Inc. & President of Beauty Systems Group.

At only 26 years old, Lulu is a true example of hard work, dedication and determination. She started at Luxy as an Operations Assistant looking to make a greater impact and within two and a half years, she worked her way up to CEO. Now, she does everything she can to grow the business while keeping a great team and culture. Although making the move from a stable and safe corporate job to a small start-up was never part of her plan, Lulu considers this the best decision she’s made for her career.

Lulu Liang

Luxy Hair

DERRICK PORTER

CEO

DARIN JACOBS

CFO

TONY TIBBITTS

COO

Alexandra Cristin

Glam Seamless

NATE KERR

VP of Operations

TARA HAYNIE

Group VP - DTC Brands

BRANDON HUTCHINS

Group VP - Professional Brands

RICHARD SCHOONOVER

Chief Strategy Officer, Founder & President of International Designs Corporation

MICHAELINE DEJORIA HEYDARI

Vice President of John Paul Mitchell Systems

LOGAN WOOLEY

BIG Founder

Shelley Goodstein

Hidden Crown

DREW JOHNSON

Member, Board of Directors, Co-Founder & Managing Partner at Gauge Capital

Penelope Chesire

Beauty Works UK

JOHN GOLLIHER

Independent Member, Board of Directors, retired Director at Sally Beauty Holding Inc. & President of Beauty Systems Group.

Lulu Liang

Luxy Hair

Derrick Porter

CEO

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Darin Jacobs

CFO

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Tony Tibbitts

COO

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Alexandra Cristin

Glam Seamless

Alexandra Cristin is no amateur to the beauty business. She built her hair empire after a career as a plus-size model and television personality. She noticed a lack of available and affordable products in the industry and sought to shake up the world of hair extensions with her famous seamless extensions. After finding much success, Alexandra stays connected to the community through her non-profit mentorship program Glam Girls and continues to make a difference in the lives of her clients proving that confidence is truly seamless!

Joined BIG February 2019
https://www.glamseamless.com/pages/about-glam-seamless

Nate Kerr

VP of Operations

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Tara Haynie

Group VP - DTC Brands

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Brandon Hutchins

Group VP - Professional Brands

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur Lorem ipsu last

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliqui ex ea commodo consequat.

Richard Schoonover

Chief Strategy Officer, Founder & President of International Designs Corporation

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur Lorem ipsu last

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Michaeline Dejoria Heydari

Vice President of John Paul Mitchell Systems

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur Lorem ipsu last

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliqui ex ea commodo consequat.

Logan Wooley

BIG Founder

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur Lorem ipsu last

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliqui ex ea commodo consequat.

Shelley Goodstein

Hidden Crown

Shelley Goodstein is the Queen and Founder of Hidden Crown Hair Extensions, mother of 3, model, author, and entrepreneur. Shelley has taken her experience in the modeling and beauty industry and infused her knowledge into Hidden Crown, providing customers with high-quality hair extensions that bring out confidence in others without damaging their hair. For more on this Boss Beauty Queen and Hidden Crown Extensions, click here:

Joined BIG October 2018
https://hiddencrownhair.com/blogs/news/ultimate-queen-shelley-goodstein

Drew Johnson

Member, Board of Directors, Co-Founder & Managing Partner at Gauge Capital

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur Lorem ipsu last

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliqui ex ea commodo consequat.

Penelope Chesire

Beauty Works UK

Penelope Chesire, Managing Director at Beauty Works UK, runs the leading luxury hair extension brand in the UK with style and charisma. As a business woman and entrepreneur with over ten years in the industry, Penelope has effectively led Beauty Works to become a multi award-winning brand of luxury hair hosted in over 2500 salons and retail shops throughout the United Kingdom. Beauty, style, and quality make Beauty Works hair extensions in high demand!

Joined BIG December 2019

John Golliher

Independent Member, Board of Directors, retired Director at Sally Beauty Holding Inc. & President of Beauty Systems Group.

Lulu Liang

Luxy Hair

At only 26 years old, Lulu is a true example of hard work, dedication and determination. She started at Luxy as an Operations Assistant looking to make a greater impact and within two and a half years, she worked her way up to CEO. Now, she does everything she can to grow the business while keeping a great team and culture. Although making the move from a stable and safe corporate job to a small start-up was never part of her plan, Lulu considers this the best decision she’s made for her career.

MAKING A BIG IMPACT

EXPANSION OPPORTUNITIES

INTERESTED IN WORKING WITH US?

BIG owns and operates multiple businesses within the professional beauty industry. It’s products are sold and distributed
across the world, including North America, South America, Australia, and Europe.

Here at BIG, we’re always looking for new business opportunities, including acquiring additional brands or product lines
within the beauty industry. We will partner with existing teams to combine their expertise
and skill sets with financial capital to take their brand to the next level.

Contact us at growth@beautyindustrygroup.com for more details.