Beauty Industry Group Announces Acquisition of Category Maker, HALOCOUTURE

Salt Lake City, UT - July 23, 2018— Beauty Industry Group (BIG), along with Gauge Capital, announced today that they have purchased the assets of HALOCOUTURE, the category creator of the popular Halo hair extension system.

“We have long admired the HALOCOUTURE team for what they have accomplished over the past 8 years. From the early days of hand-sewing Halo products in the garage to building a solid salon network of more than 5,000 salons across the country, HALOCOUTURE has been a class act and top-notch competitor” said BIG CEO Derrick Porter.

Porter further elaborated: “We’re also thrilled to welcome Josh Owens (President of HALOCOUTURE) to the BIG team where he will continue to run the company. I’ve met very few people who have the work ethic and devotion to a mission as does Josh…he will be an amazing partner.”

“HALOCOUTURE has always believed in the salon professional and has sought to create and promote a product that could benefit tens of thousands of hairdressers” said Owens. He continued: “Now with our joining the BIG family this effort will be amplified and allow for our products to reach the stylists faster, more efficiently, and at a greater scale than ever before.”

Consistent with BIG’s strategy, HALOCOUTURE headquarters will remain in Southern California. More details can be found at www.BeautyIndustryGroup.com.

About HALOCOUTURE (www.HALOCOUTURE.com)

Established in 2010 HALOCOUTURE created the Halo hair extension system and has successfully garnered a salon base of more than 5,000 active salons throughout North America.

About Beauty Industry Group (www.BeautyIndustryGroup.com) BIG, established in 2004 and headquartered in Salt Lake City, UT continues as an industry leader for professional hair extensions and lash enhancement product. BIG’s distribution network encompasses more than 1,000 stores, and more than 1,200 DSC’s selling its products. BIG also operates businesses in the cosmetics and distribution space.

About Gauge Capital (www.GaugeCapital.com)

Gauge Capital, headquartered in Southlake, TX, is a private equity firm that partners with owners, managers and equity stakeholders of successful middle market companies to maximize potential. Gauge provides capital, strategic advice, and structural support to established firms with large market potential.